The Many Faces of France
paris
THE ETERNAL CAPITAL
Grand boulevards, intimate neighbourhoods, legendary museums and tables worth travelling for. Paris turns architecture, fashion, cuisine and everyday rituals into an experience that feels unmistakably French.
Nice
THE SOUL OF THE RIVIERA
Pastel façades meet the brilliant blue Mediterranean in a city shaped by art, markets and effortless coastal living. Wander through Vieux Nice before following the coast into the wider Côte d’Azur.
Cannes
RIVIERA GLAMOUR
Beyond its famous red carpet, Cannes is a Mediterranean escape of elegant hotels, private beaches, yacht-filled waters and evenings along La Croisette.
Lyon
FRANCE AT THE TABLE
Historic passageways, Renaissance architecture and one of France’s great culinary traditions make Lyon a destination where culture is often best discovered through food.
Bordeaux
WHERE WINE SHAPES THE JOURNEY
Elegant architecture and contemporary culture meet one of the world’s legendary wine regions. Beyond the city, vineyard estates and nearby Saint-Émilion turn wine into landscape, history and experience.
Strasbourg
BETWEEN TWO CULTURES
Canals, timber-framed houses and an extraordinary Gothic cathedral shape a city where French and German influences have created something distinctly Alsatian.
Provence
FRANCE IN THE SUNLIGHT
Fountains, markets, café terraces and sun-warmed architecture introduce the slower pleasures of southern France. Beyond the city lie vineyards, olive groves and Provençal countryside made for unhurried exploration.
chamonix
FRANCE ABOVE THE CLOUDS
Beneath Mont Blanc, Chamonix opens the door to a different France—glaciers, dramatic peaks, mountain railways, winter skiing and summer adventures surrounded by the French Alps.
SEASONS OF JAPAN
Four Seasons.Four Ways to Fall in Love with France.
France changes beautifully with the calendar. Spring returns life to Parisian gardens, summer drifts toward the Mediterranean, autumn settles over vineyards and countryside, and winter brings festive cities and snow-covered Alpine retreats. There is no single best season—only a different France waiting in each.
France Comes Back to Life.
MID-MARCH — MAY
Café terraces return to the streets, gardens begin to bloom and longer days invite slower exploration. Paris feels lighter, Provence awakens before the summer crowds, and the countryside turns fresh and green.
BEST FOR
Paris · Gardens · Culture · Countryside
WHERE TO GO
Paris · Loire Valley · Provence
LUMINARA MOMENT
A quiet morning among the gardens and fountains of Versailles before returning to Paris for a long evening.
Follow the Sun South.
JUNE — AUGUST
Summer belongs to long Mediterranean days, lavender landscapes and evenings that refuse to end. From Provence to the French Riviera, France moves outdoors—toward beaches, terraces, markets and coastal escapes.
BEST FOR
Riviera · Beaches · Lavender · Outdoor Dining
WHERE TO GO
Nice · Cannes · Provence · French Riviera
LUMINARA MOMENT
A private afternoon along the Côte d'Azur, followed by dinner overlooking the Mediterranean as the last light disappears.
When France Turns to Wine & Gold.
SEPTEMBER — NOVEMBER
Vineyards change colour, harvest season arrives and summer’s crowds begin to disappear. Bordeaux, Burgundy and Alsace become especially compelling as food, wine and countryside take centre stage.
BEST FOR
Wine · Gastronomy · Vineyards · Road Trips
WHERE TO GO
Bordeaux · Burgundy · Strasbourg · Alsace
LUMINARA MOMENT
A private vineyard tasting during harvest season, followed by dinner at an estate surrounded by autumn vines.
France, Beneath a Different Light.
DECEMBER — MARCH
Winter brings another rhythm. Paris glows after dark, Alsatian towns embrace the festive season, and the French Alps disappear beneath snow as Chamonix, Megève and Courchevel enter their most glamorous months.
BEST FOR
Skiing · Alpine Stays · Festive Cities · Gastronomy
WHERE TO GO
Chamonix · Megève · Courchevel · Strasbourg · Paris
LUMINARA MOMENT
A day in the snow followed by an intimate fireside dinner in a private Alpine chalet.
Places That Make You Want to Stay Longer.
From grand Parisian addresses where history meets contemporary elegance to vineyard estates in Provence and Mediterranean hideaways along the Côte d’Azur, France turns where you stay into an essential part of the journey.
The Parisian Palace
Historic architecture, impeccable service and unmistakable Parisian elegance in the heart of the capital.
The Provençal Estate
Stone walls, olive groves, vineyards and quiet mornings surrounded by the sunlit landscapes of southern France.
The Mediterranean Retreat
Sea-facing terraces, private beaches and effortless Côte d’Azur glamour overlooking the Mediterranean.
THE CULINARY JOURNEY
In France, Every Table Tells a Story.
From candlelit Parisian dining rooms to vineyard tables and Mediterranean markets, France reveals itself through taste. Each region brings its own ingredients, rituals and traditions—turning a journey across the country into a journey through one of the world’s great culinary cultures.
01 — PARIS
The Art of Haute Cuisine
Where Dinner Becomes Theatre.
Enter the world of Parisian gastronomy, where exceptional produce, meticulous technique and generations of culinary tradition meet contemporary imagination. From intimate chef-led tables to grand dining rooms, every course tells a story.
02 — LYON
The Soul of French Cooking
Where Tradition Still Has a Seat at the Table.
Discover Lyon through its legendary culinary heritage—from intimate bouchons and bustling markets to refined restaurants shaped by the Rhône Valley’s extraordinary produce. Here, French cuisine feels generous, authentic and deeply rooted in place.
03 — BORDEAUX
Wine, From Vine to Cellar
A Landscape Best Understood by the Glass.
Journey beyond Bordeaux into vineyard country, where historic châteaux, underground cellars and generations of winemaking reveal the relationship between land, time and taste. Meet producers, walk among the vines and taste vintages where they were created.
04 — PROVENCE
The Provençal Table
Sunlight, Season and Simplicity.
Olive oil, herbs, ripe tomatoes, local cheeses and market-fresh produce define a cuisine shaped by the Mediterranean. Wander morning markets before settling into a long countryside lunch beneath olive trees.
· 05 — FRENCH RIVIERA
Dinner by the Mediterranean
Where the Evening Begins at the Water’s Edge.
Fresh seafood, Riviera produce and chilled rosé meet the effortless glamour of the Côte d’Azur. From waterfront restaurants to private terraces above the sea, dinner here is as much about the setting as what arrives on the plate.
“Come For The Landmarks. Stay For The Moments Shared Over Bread, Wine And Conversation.”
Stay Somewhere Worth Remembering.
A curated portfolio of architectural masterpieces, historic ryokans, and high-altitude sanctuaries designed to immerse you deeply in the landscape of Japan.
都
Urban Icons
Experience the timeless elegance of The Ritz Paris, where historic grandeur, refined interiors and legendary French hospitality come together in the heart of Place Vendôme. A stay here is more than luxury—it’s becoming part of Paris itself.
旅
Vineyard Escape
Escape to Airelles Gordes, La Bastide, overlooking the Luberon Valley. Surrounded by vineyards, olive groves and sun-drenched stone villages, it offers the quiet luxury of Provence at its most authentic.
山
Mountain Retreat
Find serenity at Four Seasons Hotel Megève, where snow-capped peaks, elegant Alpine chalets and Michelin-starred dining create one of France’s finest mountain escapes in every season.
島
Coastal Escape
Escape to the timeless beauty of Hôtel du Cap-Eden-Roc, where the Mediterranean stretches endlessly beyond your terrace. Private sea access, Riviera glamour and impeccable French hospitality create an experience that feels effortlessly elegant from sunrise to sunset.